13 Mistakes Remodeling Contractors Make In Digital MarketingDec 28, 2017
#1: They don’t understand what digital marketing is and how it works.
You won’t be able to figure out everything you need to know about digital marketing just through this article. I suggest researching and contacting digital marketing professionals that can help you navigate this territory. But, for a few simple pointers keep reading…
#2: Their website is boring and not mobile-friendly.
Most remodeling contractors’ websites I see are “brochure” websites and the content hasn’t been refreshed since the site was built. The percentage of people surfing the web from their smartphones is increasing every day. According to a report from Comscore, smartphones and tablets now account for 60% of all online traffic.
#3: They haven’t set any goals for their website and no one is monitoring and managing their website traffic.
There is a saying in life, “what gets measured gets done.” It’s important to examine who is visiting your website, whether they’re opting into a promotion or even purchasing one of your products. Think visitors, leads, sales, etc.
#4: They are sending prospects and potential leads to their “Contact Us” page.
This is a low converting page at best and there is a lot of confusion regarding how many fields to use in the form.
#5: They don’t understand the importance of finding and using the best keywords.
Using relevant and optimized keywords will help you show up on searches. If you haven’t done the research regarding what keywords and phrases people type into Google when looking for a remodeling contractor, chances are you don’t show up in Google’s search results.
#6: They aren’t sure how Facebook, LinkedIn, Google+, Twitter, and Houzz can help their marketing.
Social media doesn’t take as much time as people like to think and it will definitely help increase your visibility on the web.
#7: They don’t understand how to post pictures that will help them be discovered.
Visually interesting and engaging images will draw people into your brand.
#8: They don’t have a clue what Google Analytics and similar tools can do.
Start researching these tools and figure out the best way to activate them. They will boost your online advertising success for sure!
#9: They are not building an email list and don’t know what to do with it if they are.
Use email automation to stay connected to people who showed an interest in you and your company. According to Smart Insights, 95% of people who visit your website don’t take action, so build that email list to remind them that you’re still around.
#10: They are not being proactive enough in using Call to Actions.
What are the top 3 actions you want a visitor to take on your website and have you made it easy for them to do so? If the answer is no, you’ll want to rethink your CTAs.
#11: They don’t have a blog.
Websites with a blog generate more leads than websites without a blog. Blog content is engaging, informative and can be used in your advertising campaigns as well.
#12: The images on their website are not optimized for search.
By optimizing your images, JPEG and alt tag you dramatically increase the chance that people will find your images and your website.
#13: They don’t have an easy way for people to share their content over social media.
Whether it is your blog content, images, or project gallery pages, if it is not easy for people to share your content on social media, you are missing out on increased (free) exposure and social proof.