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Chief Experts Academy Blog

You Don't Know What You Don't Know

The two days I recently spent with a client and his wife working on their new home plan was very productive. Being there and walking their lot and...

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"What's in it for me" - What's your message?

sales and marketing Dec 28, 2017

Are you crafting the right message for your business? Does it have anything to do with your clients asking themselves, "what's in it for me?" In...

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13 Mistakes Remodeling Contractors Make In Digital Marketing

sales and marketing Dec 28, 2017

 

#1: They don’t understand what digital marketing is and how it works.

You won’t be able to figure out everything you need to...

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Is Chief Your Best Sales Tool?

I'm sitting in my favorite coffee shop, Dunn Bros thinking about what a great tool Chief Architect has been for me for the last 24 years. I've seen...

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Should You Be Charging a "Discovery Retainer"?

sales and marketing Dec 27, 2017

Nowadays it seems like there are building projects popping up everywhere. The economy is booming in most parts of the country and it’s a good...

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6 Things You Must Do on Houzz to Grow Your Business

sales and marketing Dec 21, 2017

Houzz is the largest, most popular website on the Internet for people interested in designing, building, redecorating and remodeling their home....

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Are You Attractive?

sales and marketing Dec 21, 2017

So what does it take to be attractive? I’m not talking about what you look like, but rather the image of your company.


There are so many...

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How To Get Your Design-Build Clients To Like You

sales and marketing Dec 21, 2017

Before I started charging for my design services I was working on so many plans and estimates that there was never time to sit down and collaborate...

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I Don't Work For Free, Put Up Or Shut Up

In my previous post, “Stop giving free plans and estimates”, I outlined how I had discovered that people were, in fact, willing to pay...

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